How Tech Can Help with Brand Consistency


Imagine that you’re looking for shoes online and discover a new brand. The website is sleek and modern, the shoes are well-photographed, and they seem to care about quality. These might be the shoes! Then you click over to their Instagram page, where you’re met with a zany logo, colors that didn’t appear anywhere on the website, and a feed full of shoe-related memes. Suddenly, you’re not so sure about these shoes.  The reason for this about-face boils down to brand inconsistency. Read on to learn why brand consistency is so important and how you can use technology to easily and [...]